On Tuesday, Wiet told you about the importance of teaming up with the right people on your journey in life.
I was touched by his words. And the truth is that I’m deeply honored to be working with Wiet.
He’s an incredible entrepreneur, and an all-around inspiring person to be around.
But teaming up with Wiet took breaking through an initial belief that I could do everything on my own – that my business could be a one-man team.
Maybe you’ve had similar thoughts in the past – or this morning.
It’s a common trait amongsolopreneurs and people who have moderate success working for themselves.
You see something working, and before you know it, you find yourself doing literally everything in your business – the accounting, the marketing, the legal, the finances, etc.
The sad reality is that your independence will kill you – and your gifts.
I truly believe at my core that business is a spiritual pursuit that should be used to grow, share your talents and contribute to the world.
It’s an extension of your identity, values, and beliefs – and the manifestation of your desire to go beyond yourself.
Business can also be used to meet your need for significance and certainty in life. But if you make them the leading reasons for being in business, you’ll end up frustrated and lonely.
Because business isn’t about you.
Business is about finding out what other people need – and using your talents, abilities, and skills – to give it to them.
In other words – it’s about what others need - not about what you want.
But if you give people what they want, you’ll be rewarded. It’s a win-win.
To get there, however, one of the most important realizations you can make is that you won’t do anyone a favor by doing everything yourself – not yourself, and not your customers.
Yes, you might be able to make a few bucks on your own. But in the long-run, the team you have will vastly outperform anything you could do on your own.
That’s why you never see any billion-dollar businesses with one employee.
It’s a fact of life that no one person alone can run a successful business that actually provides competitive, long-term sustainable value to a large group of customers.
That’s because business is a team sport.
You can’t – and shouldn’t – do it on your own.
That isn’t always an easy idea to accept. It goes counter to the way we were raised and conditioned in school.
All throughout childhood, you were told that you had to be faultless and that you could do anything. You had to be special, to know everything, and cram as much of it in your brains to excel by yourself.
Exams were always individual. In fact, working with others was considered cheating.
But that’s not how life works.
To be successful in business, you need a team.
You need accountants, marketers, lawyers, agents, managers, etc. – you name it.
Now, you can try to show up by yourself. But your competition won’t. Likely, they’ll be organized as a rugby team – waiting for the first opportunity to smash you out of business.
You’ll be defeated – and rightfully so, no matter how good you are.
That’s because an individual will never have the effectiveness of a team to deliver a high-quality product or service to a customer.
And ultimately, that’s the goal. To serve others, to the best of your abilities.
And that’s the main lesson I want you to think about today.
Think about whether your customers would be better served if you had a better marketing process, control over your finances, a more user-friendly design, etc.
Identify where your core competency lies within your business. What is it that you do that really adds value to the business?
Then find people who can help you with everything else.
When you focus on what you’re good at – your business will take a different path. And only then will your true potential start to reveal itself.